Choosing an Advisor as a Couple

Ross Marino |

A couple nearing retirement sits at the kitchen table with several advisor websites open. They agree that professional advice belongs in their retirement plan. Yet they may notice different things. One partner may listen for technical depth. The other may watch for whether questions can be asked without feeling behind.

When every firm uses similar words, the decision can feel harder than it first appeared. The useful question is not only whether an advisor looks qualified. It is whether both partners can understand the work, take part in the process, and use the relationship when retirement decisions begin to connect.

If you are making this decision on your own, read the companion article for people choosing a financial advisor for retirement independently.

Which professional standards come first?

Dovetail recommends beginning with a fee-only fiduciary who is also a CFP® professional. This is an editorial starting point, not proof of complete competence or fit.

Investment advisers are required to act in a client’s best interest and not put their interests ahead of the client’s.[1] CFP Board requires a CFP® professional to act as a fiduciary whenever providing financial advice to a client.[2] NAPFA defines Fee-Only advisors as being compensated solely by clients. The definition excludes compensation tied to the purchase or sale of financial products.[3]

Together, these standards can narrow the field. They do not establish retirement experience. They also do not eliminate every conflict or show whether the relationship will work for both partners.

What retirement work will the relationship need to support?

Start with the decisions you expect to make together. Ask how the advisor helps with retirement income and Social Security. Then ask how taxes, Medicare, and investments affect those choices. Estate-planning questions may require coordination with an attorney.

Clarify which work the firm performs directly. Ask when another professional should become involved. Then learn how the advisor helps keep the work connected without pretending to replace a tax or legal professional.

A one-time plan may answer a defined set of questions. If the relationship is ongoing, ask what triggers a review. Markets or tax rules may change the financial facts. Health, family needs, or either partner’s priorities can change what the plan needs to support.

Dovetail Principle: Financial Decisions Need to Fit Together

An advisor should show what a recommendation changes, which assumptions matter, and when the decision should be reviewed. That gives both partners one decision to discuss, even when they focus on different details.

How will both partners be included?

Partners do not need equal speaking time or the same level of technical interest. One person may want to examine the details. The other may want to understand the direction and what could change it. Both forms of participation belong in the relationship.

Ask who will work with you and how meetings are structured. Find out who receives follow-up communication. Notice whether the advisor explains the reasoning to both partners rather than directing the relationship toward the person who asks the most technical questions.

Each partner should have a clear way to ask questions, stay involved, and raise concerns later. When the process supports those paths, the decision may feel easier to discuss. It may also be less dependent on one partner translating the advice afterward.

What retirement experience is relevant?

Ask how often the advisor works with couples nearing retirement. Request examples of the issues the firm addresses regularly. Then ask what falls outside the scope of the service and how the advisor handles a decision that the partners understand or weigh differently.

CFP® certification is an important baseline. The credential alone does not demonstrate specialization in retirement or the ability to work well with both partners. The advisor should be able to connect training and experience to the decisions you expect to make.

What should you verify before deciding?

Fee-only firms may still differ in price and scope. Ask how the fee is calculated and what it includes. Then ask what could incur additional costs.

Form CRS can help you review services and fees. It also addresses conflicts and disciplinary history.[4] Form ADV Part 2 provides more detail about business practices, conflicts, and the backgrounds of people providing advice.[5]

FINRA recommends reviewing registration and background information. It also suggests asking about services, compensation, and experience with people in similar circumstances.[6] These records verify specific facts. They do not prove complete competence, trustworthiness, or relationship fit.

Can both of you understand and use the advice?

Technical knowledge matters. So does the ability to explain it. Research in financial planning has examined how communication relates to client trust and commitment.[7] That research does not make communication a guarantee of either outcome.

Notice what happens when either partner asks a careful question. The advisor should explain the reasoning without talking past either person. The explanation should identify important assumptions and make clear what may need to be reviewed later.

You can test this by returning to one recent retirement decision. Ask the advisor to explain what the choice affects, which assumption matters most, and what would prompt another review. The answer should help both partners see how the advice would be used.

For a closer look at how Dovetail connects retirement decisions over time, see our retirement planning approach.

You have already decided to seek professional retirement advice. Compare the professional baseline and the retirement work across each relationship. Then compare the experience and the way both partners are included. A consistent comparison can make the differences easier to see. You may decide to continue or clarify one point. You may also meet again or keep looking. Each is a responsible next step when both partners remain part of the decision.

Related Reading: Why Some Financial Planning Conversations Need More Than One Meeting

About the author

Ross Marino, CFP®, CeFT®, is the Founder & CEO of Dovetail Financial and creator of Human-First Financial Guidance®. He helps people nearing or living in retirement connect their lives and wealth so that financial decisions become clearer, more personal, and easier to navigate.

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Notes

  1. Investor.gov, “Investment Advisers”.
  2. CFP Board, “Code of Ethics and Standards of Conduct”.
  3. National Association of Personal Financial Advisors, “Our Standards for Membership”.
  4. Investor.gov, “Form CRS”.
  5. Investor.gov, “Investor Bulletin: Form ADV — Investment Adviser Brochure and Brochure Supplement”.
  6. FINRA, “Working With an Investment Professional”.
  7. Financial Planning Association, “Developing & Maintaining Client Trust & Commitment in a Rapidly Changing Environment, Chapter 4”.

Disclosure

This content is provided by Dovetail Financial Group LLC (“Dovetail Financial”) for informational and educational purposes only. It is not intended as, and should not be construed as, individualized investment, tax, legal, or accounting advice; a recommendation to buy or sell any security; or a recommendation to adopt any investment strategy. Because each person’s situation is unique, readers should consult their own financial, tax, and legal professionals before taking action based on this content. Information contained herein is believed to be reliable, but its accuracy or completeness is not guaranteed. Any opinions expressed are current as of the date of publication and are subject to change without notice. All investing involves risk, including the possible loss of principal. Asset allocation and diversification do not guarantee profits or protect against losses in declining markets. Past performance is not a guarantee of future results.

Dovetail Financial Group LLC is a registered investment adviser. Registration does not imply a certain level of skill or training. Additional information about Dovetail Financial Group LLC, including Form ADV Part 2A and Form CRS, is available at adviserinfo.sec.gov. © 2026 Dovetail Financial Group LLC. All rights reserved.