Choosing an Advisor as a Couple

Ross Marino |

A couple nearing retirement sits at the kitchen table with several advisor websites open. One partner listens for technical depth. The other notices whether questions can be asked without feeling behind.

A strong choice gives both partners a way to understand the work, participate in the process, and use the advice as retirement decisions begin to connect. Professional standards narrow the field. Retirement experience and the way the relationship includes each partner help distinguish the remaining firms.

If you are making this decision independently, read the companion article for people choosing a financial advisor for retirement on their own.

Which professional standards should narrow the field?

Dovetail recommends beginning with a fee-only fiduciary who is also a CFP® professional. This starting point combines three useful signals. Investment advisers owe clients fiduciary duties of care and loyalty.[1] CFP Board requires a CFP® professional to act as a fiduciary whenever providing financial advice to a client.[2] NAPFA defines Fee-Only advisors as receiving compensation solely from clients, without compensation tied to a product purchase or sale.[3]

These standards can reduce the number of firms you need to consider. They do not establish retirement experience, eliminate every conflict, or show how the advisor will work with two people. Treat them as the threshold for a closer comparison.

What retirement work should the relationship support?

Start with the decisions the two of you expect to make. Retirement income and Social Security may affect when work ends. Taxes or Medicare may change the timing of those choices. Investments may need to supply income while preserving money for later priorities.

Ask which work the firm performs directly and when another professional becomes involved. Estate-planning questions may require an attorney. Tax questions may require a tax professional. The advisor should be able to explain how those roles connect while preserving each professional's responsibility.

A one-time plan may fit a defined question. An ongoing relationship should have a clear review rhythm and identifiable triggers. A change in health, work, family needs, or either partner's priorities may alter what the plan needs to support.

Dovetail Principle: Financial Decisions Need to Fit Together

An advisor should show what a recommendation changes, which assumptions matter, and when the decision should be reviewed. That gives both partners one decision to discuss while leaving room for each person to focus on different details.

How can both partners test the relationship?

Partners can use the same professional baseline and still notice different parts of the experience. The comparison becomes more useful when each person has a path into the conversation before the couple reaches one shared decision.

Shared baseline: fiduciary duty, fee-only compensation, CFP® certification, retirement work, and fee scope
One partner may test Can I follow the analysis? Can I ask what would change the recommendation?
The other partner may test Can I ask questions freely? Will follow-up communication reach me directly?
Shared decision Can both of us understand the work, participate, and use the advice later?

Notice who receives follow-up communication and who is invited into the reasoning. Equal participation does not require equal speaking time or the same technical interest. It requires a dependable way for each partner to ask questions, understand the decision, and raise a concern later.

What should you verify before deciding?

Fee-only firms may differ in price and scope. Ask how the fee is calculated, what it includes, and what could cost more. Confirm who will work with you and whether that person has experience with couples nearing retirement.[4]

Form CRS summarizes services, fees, and conflicts. It also lists standards of conduct and reportable disciplinary history.[5] Form ADV Part 2 provides more detail about an advisory firm's practices, conflicts, fees, and the backgrounds of people providing advice.[6] FINRA recommends checking registration and background information. It also suggests asking about services, compensation, and experience with people in similar circumstances.[7]

These records verify specific facts. Your conversations reveal how the firm works. Use both forms of evidence before deciding whether the relationship deserves another meeting.

Can both of you use the advice over time?

Research in financial planning has found associations between forms of advisor communication and client satisfaction, trust, and commitment.[8] The research does not make communication proof of advice quality. It does support examining how communication will work across an ongoing relationship.

Test the relationship with one recent retirement choice. Ask what the decision affects, which assumption matters most, and what would prompt another review. Then compare what each of you heard. A useful explanation should let both partners see how the recommendation would be applied and revisited.

For a closer look at how Dovetail connects retirement decisions over time, see our retirement planning approach.

Compare the same professional baseline, retirement scope, and fees across every firm. Then compare how each relationship includes both partners. One relationship may deserve another conversation. Another may leave an important question unresolved. Keep looking until both partners can remain active participants in the decision.

Related Reading: Why Some Financial Planning Conversations Need More Than One Meeting

About the author

Ross Marino, CFP®, CeFT®, is the Founder & CEO of Dovetail Financial and creator of Human-First Financial Guidance®. He helps people nearing or living in retirement connect their lives and wealth so that financial decisions become clearer, more personal, and easier to navigate.

Notes

  1. “Commission Interpretation Regarding Standard of Conduct for Investment Advisers”, U.S. Securities and Exchange Commission, July 12, 2019.
  2. “Code of Ethics and Standards of Conduct”, CFP Board.
  3. “Our Standards for Membership”, National Association of Personal Financial Advisors.
  4. “Find Your CFP® Professional”, CFP Board.
  5. “Investor.gov/CRS”, Investor.gov.
  6. “Investor Bulletin: Form ADV: Investment Adviser Brochure and Brochure Supplement”, Investor.gov, June 24, 2016.
  7. “Working With an Investment Professional”, FINRA.
  8. “The Value of Communication in the Client-Planner Relationship”, Financial Planning Association, Yuanshan Cheng, Chris Browning, and Philip Gibson, Journal of Financial Planning, August 2017.

Disclosure

This content is provided by Dovetail Financial Group LLC (“Dovetail Financial”) for informational and educational purposes only. It is not intended as, and should not be construed as, individualized investment, tax, legal, or accounting advice; a recommendation to buy or sell any security; or a recommendation to adopt any investment strategy. Because each person’s situation is unique, readers should consult their own financial, tax, and legal professionals before taking action based on this content. Information contained herein is believed to be reliable, but its accuracy or completeness is not guaranteed. Any opinions expressed are current as of the date of publication and are subject to change without notice. All investing involves risk, including the possible loss of principal. Asset allocation and diversification do not guarantee profits or protect against losses in declining markets. Past performance is not a guarantee of future results. Dovetail Financial Group LLC is a registered investment adviser. Registration does not imply a certain level of skill or training. Additional information about Dovetail Financial Group LLC, including Form ADV Part 2A and Form CRS, is available at adviserinfo.sec.gov. © 2026 Dovetail Financial Group LLC. All rights reserved.